Matosinhos is a medium-sized city in the north of Portugal, with a population of some 170,000. But this is a town that punches above its weight when it comes to digital media, earning Matosinhos several national and international awards.
Much of the credit for these achievements is due to Helder Gonçalves, who coordinates the Municipality’s digital presence virtually single-handed. The Matosinhos story can serve as inspiration for other towns who are wondering what results can be achieved with a relatively modest investment of resources in digital media.