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Crisis communication: learning from Hurricane Sandy

New York subway closed due to Hurricane Sandy

New York subway closed due to Hurricane Sandy

When we left on a family holiday to New York a week ago, we had no idea that we would end up in the middle of the most serious crisis to hit the city since 9-11.

Within a couple of days of our arrival, Hurricane Sandy had brought New York to a virtual standstill.  The subway was flooded, businesses were closed and an explosion in a power station had left Lower Manhattan without electricity.

Observing and speaking with New Yorkers as they dealt with Sandy and its aftermath, we were impressed by their resilience, resourcefulness and good humour.  Sandy also demonstrated the importance of communication in the context of a crisis.

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