This week saw a new digital diplomacy milestone, with the first live webchat featuring EU Ambassador to the USA João Vale de Almeida (@ValedeAlmeidaEU) and US Ambassador to the EU William Kennard (@USAmbEU).
Monthly Archives: February 2013
I had the opportunity this week to rub shoulders with some of the key figures in the digital media scene from Seattle and further afield at the in-nw 2013 conference (“Current and future landscape of social engagement”). I’m grateful to the team who run the University of Washington’s Master of Communication in Digital Media for allowing me to come along with them to the conference.
We heard some pretty impressive success stories from companies (Starbucks, Coca Cola, Toyota, EA Sports …) that have amassed millions of social media followers and developed new ways of engaging with their customers using digital tools. But, beyond the different examples of good practice, what struck me the most was the similarity in the dynamics that seem to be at play today across a wide range of sectors:
Network theory and power law have been the focus of attention in the University of Washington’s Digital Media and Politics course during the last couple of weeks. This might sound rather academic, but I think the theoretical background can provide some useful insights into the challenges we face communicating the European Union.