Tag Archives: state of the union

Communicating the State of the European Union

When President Barroso stood up to make his annual State of the European Union (SOTEU) speech to the European Parliament on 12 September, his immediate audience was the hundreds of MEPs packed into the chamber in Strasbourg.

But digital media helped to relay the messages contained in the speech to a much wider public, as well as providing a forum for feedback and debate.  The communication of the 2012 State of the Union speech mobilized one of the broadest arrays of online tools seen so far for a political event of this kind at EU level.

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What do U2, Poland, the EU and social media have in common?

In 2009, Poland was getting ready to celebrate the 20th anniversary of the transition from communism and the country’s subsequent accession to the European Union.  Rafal Rudnicki and his colleagues from the European Commission’s office in Warsaw were putting together a video with archive footage from the preceding 20 years.  They just needed a great soundtrack to accompany the images.

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