EU leaders were in Oslo this week to collect the 2012 Nobel Peace Prize. Digital media allowed the Prize to be shared in ways that would not have been possible if the EU had won the award 20 or even 10 years ago.
When President Barroso stood up to make his annual State of the European Union (SOTEU) speech to the European Parliament on 12 September, his immediate audience was the hundreds of MEPs packed into the chamber in Strasbourg.
But digital media helped to relay the messages contained in the speech to a much wider public, as well as providing a forum for feedback and debate. The communication of the 2012 State of the Union speech mobilized one of the broadest arrays of online tools seen so far for a political event of this kind at EU level.