Monthly Archives: February 2014

Can we measure social media’s impact on the European elections?

With three months still to go, people are already talking about the European elections on social media.  But will social media actually make a difference?  And, perhaps more importantly, can we get beyond speculation and measure the impact of social media on the 2014 European elections?

In this post, I’m going to take a brief look at three areas where I think social media could potentially have a quantifiable impact.

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Will 2014 be Europe’s Twitter election?

Obama four more years image from Twitter

Twitter was a major feature of the 2012 US Presidential elections, with a combined 14 million tweets during the Democratic and Republican Party Conventions and over 10 million tweets during the TV debate between the candidates in October 2012.

No less than three of the Brookings Institute’s Ten Communication Lessons from the 2012 Presidential Election relate to the game-changing impact of Twitter, including the democratization of political debate and commentary.  Pollster Stephen Mills commented in the Guardian during the campaign that “tweeters, not bloggers or pundits, will decide debate winners as politics shifts from a 24-hour news cycle to a 140-character one”.

So, will Twitter play a similar role during the 2014 European elections?

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Filed under Digital media, EU, USA