Monthly Archives: October 2012

Taking a short break … back soon!

I won’t be posting on the blog next week, because I’ll be out of town for a few days.  I don’t want to give too much away right now … but I’m excited to have arranged appointments with some very interesting people from the US web community while I’m away.  More news soon!

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Go where your audience is: what EU communicators can learn from local citizen engagement initiatives at EuropCom

This is a guest post by Aurélie Valtat, who chaired a workshop on “E-ambassadors: Engaging citizens in a digital world” at the Europcom conference on 18 October 2012.  Aurélie has been managing the digital communication strategy of the Council of the European Union since 2011. Before joining the European institutions, she was online communications manager at EUROCONTROL, where she demonstrated that social media can transform an institution’s engagement with citizens, in particular in times of crisis. She is also the President of IABC Belgium, the Belgian chapter of the International Association of Business Communicators, and one of the leading voices in the EU blogosphere.  Thanks for sharing your thoughts here on the European Union 2.0 blog, Aurélie!

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Going local in a digital world

Trying to relate the European Union to people’s everyday concerns by “going local” has been a key objective of EU communications since the adoption of “Plan D” (Democracy, Dialogue and Debate) in 2005, following the French and Dutch no votes on the European Constitution.

But what does “going local” mean in today’s digital world?

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Interactive policy-making

Neelie Kroes sharing a coffee with Chris Conder

Neelie Kroes sharing a coffee with Chris Conder

“We cannot achieve the Digital Agenda alone, and we cannot do it entirely using old procedures of consultation and legislation.”  (Neelie Kroes, Vice-President of the European Commission)

Chris Conder is not a typical EU policy-maker or lobbyist.  She is a farmer and local activist who campaigns for broadband internet access in her rural community in the north of England.  But, earlier this year, Chris was invited to share her experiences with Commission Vice-President, Neelie Kroes.  She also met with the EU’s exclusive group of national “digital champions” which includes the likes of Martha Lane Fox from the UK.

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Got something to say? Yammer it!

Maroš Šefčovič

European Commission Vice President, Maroš Šefčovič, chatting online with staff.

If you need to share information inside the European Commission, where do you go?

Increasingly, the answer is the online network set up in 2009 using the Yammer enterprise microblogging platform.  The Commission’s Yammer network now connects over 5000 staff across the organisation.  It has grown organically, mainly by word of mouth rather than an official promotion campaign. Commission Vice-President Maroš Šefčovič has used the platform to chat live with staff about organisational reforms.

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