This is a guest post by Aurélie Valtat, who chaired a workshop on “E-ambassadors: Engaging citizens in a digital world” at the Europcom conference on 18 October 2012. Aurélie has been managing the digital communication strategy of the Council of the European Union since 2011. Before joining the European institutions, she was online communications manager at EUROCONTROL, where she demonstrated that social media can transform an institution’s engagement with citizens, in particular in times of crisis. She is also the President of IABC Belgium, the Belgian chapter of the International Association of Business Communicators, and one of the leading voices in the EU blogosphere. Thanks for sharing your thoughts here on the European Union 2.0 blog, Aurélie!