Tag Archives: Microsoft

How can we tell better stories about the EU?

Microsoft’s Chief Storyteller

Steve ClaytonI met this week with Steve Clayton, “chief storyteller” at Microsoft.

A few years ago, Steve was working at the company’s offices in Reading.  His job involved talking with startups and small tech companies based in London.  Many of the people he met viewed Microsoft as dull and conservative.  This clashed with Steve’s sense from within the company that a lot of his colleagues were actually doing some pretty cool and innovative things.

Continue reading


Filed under Digital media, EU, Fellowship Programme, USA

Got something to say? Yammer it!

Maroš Šefčovič

European Commission Vice President, Maroš Šefčovič, chatting online with staff.

If you need to share information inside the European Commission, where do you go?

Increasingly, the answer is the online network set up in 2009 using the Yammer enterprise microblogging platform.  The Commission’s Yammer network now connects over 5000 staff across the organisation.  It has grown organically, mainly by word of mouth rather than an official promotion campaign. Commission Vice-President Maroš Šefčovič has used the platform to chat live with staff about organisational reforms.

Continue reading


Filed under Digital media, EU, USA