Tag Archives: crowdsourcing

What can we learn from Nike?

Nike entranceEmployees cycle past Nike Lake and Ronaldo Field on cruiser bikes.  Executives emerge in jeans and trainers from buildings named after sports stars.  In many ways, Nike’s picturesque campus on the outskirts of Portland seems about as far from the European Commission’s headquarters in Brussels as you can imagine.  And yet, when it comes to digital media, companies like Nike face similar challenges to many other big organizations.

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Filed under Digital media, Fellowship Programme

Interactive policy-making

Neelie Kroes sharing a coffee with Chris Conder

Neelie Kroes sharing a coffee with Chris Conder

“We cannot achieve the Digital Agenda alone, and we cannot do it entirely using old procedures of consultation and legislation.”  (Neelie Kroes, Vice-President of the European Commission)

Chris Conder is not a typical EU policy-maker or lobbyist.  She is a farmer and local activist who campaigns for broadband internet access in her rural community in the north of England.  But, earlier this year, Chris was invited to share her experiences with Commission Vice-President, Neelie Kroes.  She also met with the EU’s exclusive group of national “digital champions” which includes the likes of Martha Lane Fox from the UK.

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Filed under Digital media, EU