One response to “Ten ways to build digital engagement

  1. Thanks for sharing !
    In my humble opinion, “Involve employees” and “mainstream digital media” are very important as the multiplier effect can indeed be HUGE but find it difficult to achieve! People have to identify themselves to- and agree with the message(s) they are supposed to convey. They need to believe in what the company is doing, trying to achieve and feel proud of what they are doing to be able to bring it forward, share it, talk about it, convince others.
    And using visual platform is a MUST as we can say so much with images, pictures, videos, cartoons, etc and here again we “touch” the feelings. After all we, “human being”, are full of feelings!… or should be 🙂

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